Thunderbird took the styling spotlight this year, when if offered its first four-door model in its history. The 4-door model took the place of the convertible. Three models were offered: the 4-door Landau, the only 4-door model priced at $4,825; the 2-door Landau at $4,700; and the hardtop model at $4,600. The 1967 Thunderbird was now classified as a personal luxury car – no longer an image of sportiness. The distinctive new front-end treatment gave the Thunderbird a jet fighter appearance. The front featured a deeply recessed honeycomb grille with concealed headlamps, and the front bumper was wrapped underneath. The two-door model’s rear quarter windows retracted horizontally into the roof pillars, with the hidden headlights being vacuum operated. The rear taillights followed the previous two years with sequential rear turn signals. The 1967 offered the 429 engine as an option. The total production of the Thunderbird was 77,956.
Thunderbird got a slight face-lift via a new front-end treatment, while retaining the hidden headlights and side marker lights placed at front and rear on the car. The 429-cubic-inch engine was still an option. The 4-door Landau model was priced at $4,850, the 2-door at $4,775, and the 2-door hardtop at $4,650. Total production for the 1968 models was 65,931.
There were only minor styling changes in the Thunderbird for 1969. The rear taillights were now split but remained sequential, the 429-cubic engine became standard; but new for this year was an optional electrically powered sliding sun roof panel, available only on the Landau models. The 4-door Landau was priced at $5,020 with the 2-door Landau at $4,950, and the standard was priced out at $4,800; the total production for ’69 was 49,272.